A Debut Collaboration: Pukka by Yabu Pushelberg
“Pukka” is a word used to describe something genuine, and that’s what this first collaboration between Ligne Roset and North American design duo Yabu Pushelberg was from the start. The new collection has already been named the winner of the NYCxDesign Awards in the Residential Seating category and lauded by Architectural Digest, AZURE, Dezeen, SightUnseen, Departures, and Canadian Interiors, to name a few. When designing Pukka, Yabu Pushelberg was inspired by Ligne Roset's vast knowledge of materials, specifically all-foam seating. It was a collaboration centered around family and creativity.
We sat down with George Yabu and Glenn Pushelberg to ask them about the collaboration:
Ligne Roset: What was the collaboration process like, working with Ligne Roset in this way for the first time?
George & Glenn: The Ligne Roset family has passion, courage, and an openness to challenge. Their depth of knowledge and willingness to push the barrier of how upholstery can be defined and executed shaped our collection. When we began working together, they told us we can do whatever we pleased. It is a true privilege to receive this kind of trust; to create without constraint. We believe this trust stemmed from a shared set of values and confidence that we would create a collection that communicates our shared vision.
Ligne Roset: As multi-disciplinary designers (for buildings, interiors, landscapes, graphics, etc.), what are some of the most important considerations to you when designing a product?
George & Glenn: We always start with a story, whether for interiors, landscaping, branding, or product design. Our first step in designing Pukka was thinking about the story we wished to tell with the collection. We observed our studio’s surroundings and our team's outlook on life and created a collection that would adapt not only to trends in design but also to the evolution of how people want to build and shape their lives with the passing of time. Our aim was to deliver something that actually becomes more thoughtful with age, and with Pukka serving as a response to the world’s craving for constant newness, we believe the collection will have a long life that remains relevant and adaptable to changing environments and needs.
About Pukka: The seating is created in an organic and tactile form, with soft lines, impeccable stitching details, and a touch of feminine design. It is made up of various densities of high-resilience, ultra-flexible foam to ensure a long life-span of seating support. The result is a product of high quality, comfort, and creative design carried throughout the sofa, armchair, and footstools. Soon, an occasional table and rug will be added to the collection. In addition to residential applications, Pukka offers an innovative seating solution for high-end hospitality and commercial projects.
About the designers: George Yabu and Glenn Pushelberg, both Canadian born, met at Ryerson University in Toronto, where they attended design school. After school, they together founded Yabu Pushelberg in 1980 with an emphasis on interior design and have since expanded their firm into a multidisciplinary practice that addresses multiple layers of the human experience. With offices in New York City and Toronto (where George and Glenn split their time) and a team of more than a hundred creatives and professionals, they design buildings, interiors, landscapes, furniture, objects and graphics with a focus that goes well beyond what things look like, to how they make people feel.