“As a proud charter member of Be Original Americas, Ligne Roset is committed to the fight for Authenticity, Creativity and Good design. We strongly support the Be Original America belief that the value of authenticity cannot be underestimated or taken for granted in the marketplace.”
Be Original Americas is committed to informing, educating, and influencing manufacturers, design professionals and individuals on the economic, ethical, and environmental value of authentic design while preserving and investing in its future.
The value of authenticity cannot be underestimated or taken for granted in the marketplace. Through an extensive program of lectures, workshops and round tables, the campaign goal is to establish a set of industry standards that encourages consumers, the architecture/design community, producers, dealers, and media partners to fully support creativity and authenticity in order to invest in the future of design, incentivize innovation and give back to the industry and the people it serves.join the movement, be original. (link to http://www.beoriginalamericas.com/about-us/)